Articles - Keynote to Coach

Differentiate yourself as Keynote Speaker

The keynote speaking circuit is competitive, and those speakers who can differentiate themselves get the business. By offering complementary follow-up master classes and self-paced learning programs that continue the journey, you’ll not only win business, but add a lucrative revenue stream in the process. This was the need of Anoushka Gungadin, cultural intelligence and leadership expert and keynote speaker. Her speaking engagements were popular, but many of the participants were...

Keep the conversation going with your leads after the conference

We've all sat in those boring sales presentations. The speakers, most often a sponsor of the event, gets up on stage and bores us with a series of detailed slides separated with a funny picture to try to try to regain the audience's attention. And when the whole ordeal is over, up pops the speaker's LinkedIn profile with a URL, and the expectation that we'll all connect. This is push marketing at its worse, and yet it is still common practice around the world. It's a...

Most keynote speakers are leaving money on the table

Steve van Aperen's keynote presentations are often to 600 or more audience members. Pre-Covid this was mostly in person, but since the pandemic it's exclusively online. Nevertheless, the numbers are still the same. In any given address, Steve is presenting to hundreds. And Steve was leaving money on the table. Like a lot of successful keynote speakers, is great at what he does - presenting an inspiring message, full of depth, colour and anecdotes. However, when asked by his audience 'what's next?'...

The STEPE model for rapid skill transfer

Well, it is simple if, like me, you have over 19 years of training experience, a Certificate IV in Training & Assessment, ran two international training firms, and are well versed in the ‘Four Learning Styles’ as well as Mumford and Honey’s ‘Learning Types’. Yes, this is blatant trumpet blowing, I know. The good news is we’ve bottled this expertise into Keynote to Coach’s systematic skill transfer model called STEPE. The STEPE acronym is easy to remember, logical, taps into learning methodology, and helps sort out the golden nuggets…

How important is humour in a keynote presentation?

Keynote speaker Sir Ken Robinson’s TED Talk titled ‘Do schools kill creativity?‘ has been watched over 63 million times. It’s the most watched keynote speech of all time, and it’s also hilarious. At the time of writing, the best Bill Gates had been able to achieve was 5.5 million, Larry Page and Sergey Brin of Google, 1.8 million, and even the former US President, Bill Clinton, had only accumulated a measly 930,000 views on TED.com. All three men are household names, and yet the relatively unknown British...

Three steps to sell your services at the end of your keynote presentation?

Keynote speakers can double their speaking engagement fee through selling other products and services. Whether that’s live online and self paced training courses, books, or one-on-one coaching, being able to cross and up-sell services at the end of a keynote presentation is lucrative. But it doesn’t come naturally to everyone, and it’s not always easy. So here’s some advice on how to sell your service at the end of your keynote presentation...

How do I increase my fees as a keynote speaker?

Many keynote speakers make the same mistake when trying to increase keynote speaking fees. They offer to extend the length of the talk. But that can be a disservice, to both the speaker and the client. After all, David Nihill in his Inc. Magazine article titled, ‘How Long Should Your Talk Be? Shorter Than You Think’ says, we humans switch off “at around the ten-minute mark.” If you can’t get your point across in 45 minutes, what extra value to you add in an hour? It’s all about adding true value...